Performance Apparel

Vintage Beer Can Tennis Shirts

Where the two strongest parts of the range overlap: the can format, drawn the way cans were actually drawn before photography took over label design. Cream stock with a red star and two blue rules. Brushed silver with a single navy band and a soft metal highlight. A green import bottle with gold neck foil and IMPORTADO in small caps. The restraint is the point — three or four flat colours, no gradients, no drop shadows, the registration slightly off on purpose. These are the designs people ask about, because they look like something rather than like a joke about something. Soft cotton, front print.

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Where the two strongest parts of the range overlap: the can format, drawn the way cans were actually drawn before photography took over label design. Cream stock with a red star and two blue rules. Brushed silver with a single navy band and a soft metal highlight. A green import bottle with gold neck foil and IMPORTADO in small caps. The restraint is the point — three or four flat colours, no gradients, no drop shadows, the registration slightly off on purpose. These are the designs people ask about, because they look like something rather than like a joke about something. Soft cotton, front print.